Recruiting parents and families in Korea.
Parents are one of the hardest audiences to recruit precisely. We recruit Korean parents, and children with guardian consent, for research and AI data projects, starting from parent channels we run ourselves.
Who we can recruit.
Every profile is defined by your study. These are the criteria parent projects most often depend on.
- 01
By child’s age and school stage
Parents of infants, preschoolers, and elementary, middle, and high school students.
- 02
Education decisions
Parents choosing private academies, tutoring, learning apps, or schools for their children.
- 03
Product and service users
Parents who use specific education, childcare, or family products and services.
- 04
Household criteria
Working parents, dual-income families, and households matched on number of children or other criteria.
- 05
Family decision-makers
The parent who makes or shares purchase decisions for education, childcare, or household spending.
- 06
Children and parent–child pairs
Children taking part alongside a parent, with guardian consent and scheduling coordinated with the family.
Research and AI projects we support.
Research
- In-depth interviews with parents
- Usability testing
- Diary studies
- Focus groups
- Concept and product testing
AI data & evaluation
- Parent and child speech recordings
- Conversational data with parents
- Korean user tests for family-facing AI products
- Human feedback from parents
Why it’s our strength
Parent channels we run ourselves.
We have run local parent communities in the eastern Seoul metro area for about five years. Recruiting through our own channels lets us reach parents with criteria that general panels struggle to fill, and talk with them the way Korean parents actually communicate.
For nationwide or other regional quotas, we add project-specific recruitment channels and tell you up front what our own channels can and cannot cover.
- Recruitment and screening in Korean
- Criteria checked before anyone joins the study
- Sessions planned around school and childcare hours
- One local point of contact for parents and your team
Our channels, counted individually
Separate channels as of October 2026, not a combined participant count.
- 15K+Members in our local parent community
- 12K+Followers on our community Instagram
- 150+Local parent creators in our network
Children, consent, and care.
Projects involving children need more care than a standard recruit. These principles apply to every parent and child project.
Guardian consent first
Children take part only with consent from a parent or legal guardian, explained in Korean before the project begins.
Conditions agreed per project
Participation conditions, session length, and data use are confirmed for each project, according to the contract and applicable laws.
Communication through the parent
Scheduling, instructions, and follow-up for child participants are coordinated with the parent or guardian.
How a parent study runs.
Feasibility is reviewed before recruitment starts, so you know early how hard your profile is to fill.
- 1
Define
We review the parent and child profile, sample size, method, timeline, and consent requirements.
- 2
Recruit and screen
We recruit through our own channels and project-specific channels, and screen in Korean against your criteria.
- 3
Coordinate
We handle consent, scheduling around school and childcare, instructions, and reminders.
- 4
Deliver
We track completion, coordinate agreed deliverables, and keep your team updated.
Planning a study with Korean parents?
Tell us the profile, the number of participants, and your timeline. We’ll review feasibility and reply with how we can support the project.