Participant recruitment in South Korea
Finding the right people in Korea.
We recruit and manage Korean participants for user research, consumer studies, and AI data and evaluation projects.
Based in South Korea, working with research teams worldwide.
Research & AI services in South Korea.
We help global teams access Korean participants and manage local projects—from research recruitment and fieldwork to AI data collection and human evaluation.
Research Recruitment & Fieldwork
Recruitment, moderation, interpretation, and local fieldwork support for international research teams.
Explore research services →AI Data & Evaluation
Korean-language data collection, human feedback, and localized testing support for global AI teams.
Explore AI services →Local recruitment. Handled from start to finish.
Tell us who you need and what the project requires. We take care of recruitment, screening, participant coordination, and local research operations in Korea — including Korean-language moderation, transcription, and live English interpretation through our dedicated interpreter partner when needed.
- 1
Brief
Tell us your target profile, sample size, timeline, and what participants need to do.
- 2
Recruit and screen
We find people who match your criteria and screen them before they enter the study.
- 3
Coordinate
Korean-language onboarding, scheduling, instructions, reminders, and follow-ups.
- 4
Deliver
We track completion, check submissions, coordinate rework, and keep your team updated.
Most projects don’t need “Korean consumers.” They need exactly the right ones.
General consumers
Everyday users across age groups, regions, and lifestyles.
Parents and families
Our strongest area, including parents of school-age children and family decision-makers.
More on recruiting parents →Specific profiles
Participants matched on product use, behavior, occupation, household, or other project criteria.
A particular strength
Looking for parents in Korea?
Parents are one of the hardest consumer groups to recruit precisely, especially when a study depends on children’s ages, education choices, products used, or household routines.
This is where our experience running local parent communities makes the biggest difference.
The more specific the profile, the more useful that local access becomes.
Parent & family recruitment- Parents of elementary school children
- Users of specific education products
- Family purchase decision-makers
- Parents matching specific household criteria
Parent channels we run ourselves
We recruit directly through our own community in the eastern Seoul metro area, including parents with criteria that general panels struggle to fill.
Separate channels, counted individually as of October 2026.
- 15K+Members in our local parent community
- 12K+Followers on our community Instagram
- 150+Local parent creators in our network
Built for projects that need real people.
User research
- In-depth interviews
- Usability testing
- Diary studies
- Focus groups
Consumer research
- Product testing
- Concept testing
- Consumer interviews
- Targeted recruitment
Data collection
- Voice and audio
- Image and video
- AI evaluation
- Custom data projects
Data collection
AI speech & language data
From speaker recruitment and studio coordination to recording management and quality checks, 9colors supports Korean speech data projects from start to finish.
Local Knowledge. Direct Access. Reliable Fieldwork.
Local knowledge makes recruitment work.
9colors is a South Korea-based partner for participant recruitment, research fieldwork, AI data collection, and human evaluation, with hands-on experience building and running local communities.
We know how people in Korea actually communicate, sign up, and follow through, including audiences that generic recruitment channels struggle to reach.
Local by default
Recruitment and participant communication are managed locally, in Korean.
Recruited for your project
We recruit participants around the specific needs of each study.
One local point of contact
One partner for recruitment, participant coordination, and local operations.
Organizations we’ve worked with.
Alongside research recruitment, our team has delivered local marketing, events, and small-business programs for public agencies and retailers across Korea, including a recurring small-business program for the Seoul Metropolitan Government.
- Seoul Metropolitan Government
- FieldworkHub
- Starfield Hanam
- Gyeonggi Market Revitalization Agency
- E‑mart Culture Club
- Gyeonggi-do Social Impact Creators
- Gwanak-gu Office, Seoul
- Starfield City Wirye
- Hanam City
- Gapyeong County
- Hampyeong Festival & Tourism Foundation
- Buan County
Have a project in South Korea?
Tell us who you need, how many participants, and when. We’ll review your requirements and reply with how we can support the project.